News

News

Brain Health Revolution: Key Ingredients Redefining Cognitive Wellness Market

Oct. 15, 2025

From memory enhancement to neuroprotection, a new generation of scientifically-backed cognitive ingredients is transforming the brain health supplement landscape, driven by growing consumer awareness and aging populations globally. The global brain health supplements market is experiencing unprecedented growth, projected to reach USD 21.5 billion by 2030, with a CAGR of 8.5%. This surge is fueled by increasing cognitive health awareness, rising stress levels, and expanding elderly populations seeking to maintain mental acuity. 


At the forefront of this revolution are some key ingredients that are redefining what's possible in cognitive support.


1. The Cornerstone of Neuroprotection: Citicoline and Citicoline Sodium


Citicoline is a compound naturally present in the human body, playing a key role in the formation and repair of brain cell membranes. Its sodium salt form—Citicoline Sodium—has become the preferred choice for many high-end brain supplements due to its higher stability and bioavailability. Research indicates that supplementing with Citicoline helps support memory, attention, and overall cognitive function, particularly beneficial for populations facing age-related cognitive decline.

2. Guardian of Cell Membranes: Phosphatidylserine


Phosphatidylserine (PS)is a crucial phospholipid that constitutes brain cell membranes. It is responsible for maintaining cell fluidity and integrity, forming the foundation of neural signal transmission. Supplementation with Phosphatidylserine has been clinically proven to help improve memory, learning ability, and executive function, earning it the reputation as the "cellular gatekeeper" of the brain.

3. The Art of Balancing Focus and Relaxation: L-Theanine


L-Theanine, derived from tea leaves, is renowned for its unique ability to promote relaxation without causing drowsiness. It encourages the brain to produce alpha brain waves, helping individuals maintain a calm and focused state under pressure. In brain health formulations, L-Theanine is often used to balance the effects of other potentially stimulating ingredients, providing smooth cognitive support.

Brain Health Revolution: Key Ingredients Redefining Cognitive Wellness Market


4. Regulator of Mood and Metabolism: SAMe


SAMe (S-Adenosyl-L-methionine Disulfate Tosylate) is a key participant in the body's methylation processes, which are crucial for neurotransmitter synthesis and maintenance. SAMe not only supports healthy emotional balance but also participates in cellular energy production, supporting the brain's overall metabolic health.

5. The Ultimate Brain Antioxidant: L-Glutathione Reduced


L-Glutathione Reduced is the body's most powerful and important endogenous antioxidant. It directly protects brain cells from damage caused by oxidative stress, a major driver of neurodegenerative processes. Supplementing with L-Glutathione Reduced is considered a key strategy for supporting long-term brain health and resisting the effects of aging.


Market Outlook:  

The brain health market will continue to move toward "precision nutrition." Compound products containing validated ingredients like Citicoline Sodium and Phosphatidylserine will be more favored. Meanwhile, as consumer education deepens, they will gain clearer understanding of specific benefits like the functional relaxation offered by L-Theanine and the mood support provided by SAMe, driving continued market segmentation and growth.

Ready to Experience the Synergistic Power of Clinically-Validated Brain Health Ingredients?

Explore our premium formulations featuring Citicoline SodiumPhosphatidylserine, and L-Glutathione Reduced - scientifically designed to support cognitive function, memory, and overall brain health.

➤ Contact our B2B team for competitive pricing and technical data sheets.


Contact Us

Tel: +1 213 554 2947

E-mail: info@witspower.com

WhatsApp: +86 186 2946 5189

Skype: howey8825

Add: 895 S Rockefeller Ave, Suite 101, Ontario, CA91761

Copyright © Witspower All Rights Reserved | Sitemap | Technical Support: Reanod